3年涨4次的麦当劳快把「穷鬼套餐」变中产专属？

Core Viewpoint - McDonald's has implemented multiple price increases over the years, leading to consumer dissatisfaction, particularly among budget-conscious customers, as the prices of popular items have risen while portion sizes have shrunk [4][5][30]. Price Increases - On December 15, McDonald's raised prices on most menu items by 0.5 to 1 yuan, marking the second price increase of the year and the third consecutive year of end-of-year price adjustments [4][5][11]. - The "1+1" budget meal, which remains at 13.9 yuan, has seen the price of its most popular item, the double cheeseburger, increase by 1 yuan, effectively making the meal more expensive for consumers who prefer this option [5][14]. - The average price increase across various products has been reported to be around 3% [30][31]. Consumer Reactions - Social media has been flooded with complaints from consumers regarding the price hikes, with many expressing their frustration over the perceived decline in value [10][24]. - The shrinking size of menu items, particularly the double cheeseburger, has led to further dissatisfaction, as customers feel they are receiving less food for their money [17][22]. Market Context - McDonald's has faced similar backlash in international markets, with reports of significant price increases in countries like Australia and the United States, where the average price of menu items has risen substantially since 2019 [32][34]. - In the U.S., a class-action lawsuit was filed against McDonald's for misleading advertising regarding portion sizes, highlighting the growing discontent among consumers [32][34]. Brand Positioning - Despite the price increases, McDonald's continues to be viewed as a relatively affordable dining option compared to other fast-food chains, maintaining a strong customer base among budget-conscious consumers [41][42]. - The brand has successfully marketed itself as a staple for working-class individuals, with its budget meal options being particularly popular in urban areas [40][41].