吉利星愿：进店7成客户冲它来，业绩最差的销售一月也能卖8台

Sales Performance - The new model of the Geely Star Wish was launched in October, and it has been well-received, with 70% of customers visiting local dealerships specifically for this model [2] - In the previous month, a total of 223 orders were received, with 131 vehicles delivered, of which 98 were Star Wish models [2] - The most popular configuration sold is the 410KM Exploration version, accounting for 60% of sales, while the color preference leans heavily towards pink [3][16] Customer Demographics - The customer demographic shows a gender ratio of approximately 2:8, with a wide age range from 19 to 50 years old, predominantly consisting of middle and primary school teachers and grassroots civil servants [4] - Many customers are influenced by family opinions, leading to cancellations of orders shortly after deposits are made [4] Competitive Landscape - The main competitors identified by customers include BYD Dolphin and Seagull, Wuling Bingo S, and Aion UT, with BYD models being the most frequently compared [7] - Customers often switch to BYD due to color availability and features like automatic parking, which are appealing to those lacking confidence in parking skills [7][10] Customer Preferences and Complaints - The Star Wish's appeal lies in its aesthetics, cost-effectiveness, and features like the Meizu car system and L2-level driving assistance, which cater to female drivers [10] - Common complaints include the absence of an engine cover or battery cover, which can be added later for a fee [19][21] - Regular maintenance costs are approximately ¥260, covering labor and parts, with intervals set at one year or 10,000 kilometers [21] Pricing and Discounts - Currently, there are no significant cash discounts available, only a manufacturer’s trade-in subsidy of ¥3,000 [12] - The most sold model is the 410KM Exploration version, with the best-selling color being cocoa beige [16] - The lowest configuration, the 310KM Youth version, has seen minimal sales, indicating a shift in customer interest away from lower-priced models [16] Purchase Incentives - There are specific subsidies available for teachers, civil servants, military personnel, and employees of Geely's partner companies, with amounts ranging from ¥500 to ¥1,000 [22] - The company is cautious about pricing strategies to avoid undercutting existing customers, especially with the recent model launch [22]