NBJF(SH:603997) 首席商业评论·2025-12-23 04:07Core Viewpoint - The article highlights the significant achievements of Jifeng Automotive Interior System Co., Ltd. under the leadership of Wang Yiping, particularly in securing major contracts with luxury car brands and expanding its global presence in the automotive seating market [4][5][9]. Group 1: Business Achievements - Jifeng announced a major contract with a European luxury car brand for the development of passenger car seat assemblies, with a total lifecycle value of 9.8 billion yuan [4]. - The company has secured a total of 167 billion yuan in orders for passenger car seats throughout the year, showcasing its strong market position [9]. - Jifeng's subsidiary, Grammer Jifeng (Germany), has been recognized for its design and production capabilities, marking a shift from domestic to global supplier [5][6]. Group 2: Financial Performance - For the first half of 2025, Jifeng reported a revenue of 10.52 billion yuan, a decrease of 4.39% year-on-year, while net profit increased by 189.51% to 153.86 million yuan [18]. - The passenger car seat business generated 19.8 billion yuan in revenue in the first half of 2025, doubling year-on-year, significantly outpacing other business segments [13]. - By the end of September 2025, the company’s total revenue was 161.3 billion yuan, with a net profit of 2.51 billion yuan, reflecting a 4.6% decline compared to the previous year [22]. Group 3: Strategic Expansion - Jifeng is expanding its production capacity with new bases in Hefei, Changzhou, and Southeast Asia, while also planning a European seating base [24][26]. - The company aims to leverage its extensive customer base in the seating sector to rapidly expand its market reach [13]. - Wang Yiping has emphasized a strategic focus on seating business, which significantly impacts driving experience and consumer preferences [11]. Group 4: Leadership and Future Plans - Wang Yiping, the founder, has a vision for the company to continue growing and adapting, with plans for succession involving his son, Wang Jiming [27]. - The company has undergone significant restructuring and management changes to optimize operations and enhance profitability [17]. - Jifeng's long-term strategy includes maintaining a core focus on seating while exploring new markets such as vehicle refrigerators and electric vehicle components [11].