奇瑞比肩法拉利？征战地表最难汽车赛事！竟是为了吊打日系？

Core Viewpoint - The article discusses the strategic entry of Chery's high-end brand, Exeed, into the racing domain, specifically the Le Mans 24-hour endurance race, highlighting its significance for technological advancement and brand positioning in the automotive industry [3][10][66]. Group 1: Exeed's Racing Strategy - Exeed has signed a strategic cooperation agreement with the Le Mans organizing body, ACO, to participate in the Le Mans 24-hour endurance race [6][9]. - The "EXEED Le Mans Plan" will be executed in three phases: 1. Launching the "Exeed Unified Race" in 2026 to build a Le Mans-certified track in Wuhu, China, and start local talent selection [9]. 2. Joining the Asian Le Mans Series (ALMS) in 2027 to refine technical teams and vehicle performance [9]. 3. Forming the "Exeed Le Mans Team" in 2028 with the goal of competing in the main event of the Le Mans 24-hour race [9][11]. Group 2: Significance of Le Mans - The Le Mans 24-hour endurance race, established in 1923, is one of the oldest and most influential automotive events globally, alongside F1 and WRC [12]. - Unlike the Nürburgring, which focuses on lap speed, Le Mans emphasizes endurance, requiring teams to cover the maximum distance over 24 hours, testing both speed and reliability [15][17][30]. Group 3: Financial and Technical Implications - Participating in Le Mans is extremely costly, with LMH prototypes costing over 100 million yuan for development and nearly 1 billion yuan annually for team operations [35][36]. - Chery aims to enhance its technical capabilities through participation, as many automotive technologies seen in production vehicles have originated from innovations developed in Le Mans [37][39][50]. Group 4: Technological Advancements - Exeed is focusing on hybrid technology, with plans to leverage its high-efficiency engines and solid-state battery technology to gain a competitive edge in the race [61][62]. - The solid-state battery, expected to be mass-produced next year, boasts an energy density of 600 Wh/kg, which is double that of traditional lithium batteries [62][63]. Group 5: Brand Positioning and Future Goals - Chery's ambition is to position Exeed as a luxury brand comparable to established players like BMW, Benz, and Audi (BBA) [66]. - The company aims to build a comprehensive luxury brand system that emphasizes performance, value experience, and emotional expression, reflecting the spirit of endurance racing [66].