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Core Viewpoint - The article discusses the innovative strategies employed by coffee brands, particularly Luckin Coffee, to expand their market presence by opening stores in unconventional locations, thereby transforming consumer access to coffee and enhancing convenience [2][12][39]. Group 1: Innovative Store Locations - Luckin Coffee has transformed a security booth in a Zhejiang industrial park into a mini coffee shop, attracting attention on social media for its unique positioning [5][8]. - The coffee brand is strategically placing stores in high-traffic areas such as subway stations and train stations, allowing customers to order coffee conveniently during their daily commutes [18][19]. - The trend of coffee brands occupying unexpected spaces, such as newspaper kiosks and public transport stations, signifies a shift in retail strategy from waiting for customers to come to actively reaching out to them [17][41]. Group 2: Creative Store Transformations - Coffee shops are being creatively integrated into existing structures, such as transforming newspaper kiosks into coffee outlets, which blend nostalgia with modern convenience [24][25]. - The article highlights various examples of coffee shops located in unusual settings, including temples and public parks, which create a unique consumer experience [28][30]. - The innovative use of space not only expands the physical boundaries of coffee shops but also enhances their visibility and accessibility to consumers [20][23]. Group 3: Collaborative Business Models - The article notes that some coffee brands are adopting a "store within a store" model, partnering with convenience stores and internet cafes to increase operational efficiency and expand their footprint [33][34]. - Nova Coffee, for instance, has successfully integrated its offerings into major convenience store chains, achieving significant growth with over 10,000 locations [35][36]. - This collaborative approach allows coffee brands to penetrate deeper into retail networks, making coffee more accessible to consumers [38][40].