老板电器2025：寻找扣动厨电行业“iPhone时刻”的扳机

Core Insights - The article draws a parallel between the evolution of the kitchen appliance industry and the transformative impact of the iPhone on mobile technology, suggesting that the kitchen appliance sector is on the brink of a significant change driven by AI [2][3][37] - Despite the potential of AI, the kitchen appliance industry has not yet experienced its "iPhone moment," as many products still focus on superficial features rather than addressing core consumer needs [4][6] - The complexity of cooking, especially in the context of Chinese cuisine, presents challenges for AI integration, as cooking is highly personalized and cannot be easily standardized [5][6] Market Trends - In 2025, the Chinese kitchen appliance market saw a rollercoaster of performance, with a 6.1% year-on-year increase in retail sales in the first half, driven by government subsidies, but a decline in performance during major sales events like "Double Eleven" in the second half [12][13][14] - The upcoming "national subsidy" policies are expected to revitalize the market in 2026, focusing on boosting domestic demand and consumption [16][17] AI Integration - AI is becoming a key driver in reshaping the competitive landscape of the kitchen appliance industry, shifting the focus from hardware specifications to enhancing user experience [18][20] - The introduction of AI cooking models, such as the "Shishen" by Boss Appliances, aims to redefine kitchen appliances as interactive partners rather than mere tools [7][23][24] - The "Shishen" model utilizes a vast knowledge base to provide personalized recipe recommendations and health planning, marking a significant advancement in user engagement [27][28] Company Positioning - Boss Appliances has established a competitive edge by integrating AI into its product offerings, having launched a digital kitchen appliance line as early as 2022 and achieving full regulatory compliance for its AI model [21][23][34] - The company's sales of AI digital kitchen appliances grew by 55% year-on-year in Q3 2025, indicating strong market acceptance and a shift towards a service-oriented business model [34] Cultural Shift - The article emphasizes a cultural shift in the kitchen appliance industry, where companies are beginning to explore deeper emotional connections with consumers, moving beyond traditional manufacturing to define lifestyle experiences [31][42] - Boss Appliances has initiated projects that blend technology with cultural insights, aiming to enhance the emotional value of cooking and foster connections through culinary experiences [31][42]