当设计有了“中国语法”：吉利如何让世界读懂东方审美？

Core Viewpoint - Geely's recent efforts in establishing a systematic design framework for the automotive industry represent a significant breakthrough, emphasizing the importance of clear underlying logic and executable principles in the design process [1]. Group 1: Design Framework - The design framework was showcased at the "China Design · Global Aesthetics" international automotive design forum, highlighting Geely's exploration in design as a key aspect of China's automotive industry's maturity and its participation in global design discourse [3][5]. - Geely has developed a comprehensive "Chinese Automotive Design Discourse System," which includes principles, standards, methods, and outcomes, addressing fundamental questions about understanding and standardizing Chinese design [7][12]. - The framework is based on long-term principles rather than fleeting styles, allowing for a mature design approach that transcends short-term aesthetics [8][10]. Group 2: Cultural Integration and User Experience - Geely's design principles, such as "rooted in brand culture" and "meaningful craftsmanship," provide a reference for the industry, transforming design from random feelings into sustainable beliefs [10]. - The core task of the framework is to convert cultural perceptions and user needs into executable and verifiable standards, with ongoing research reflecting this process [10][12]. - The design incorporates elements of Chinese culture, translating intangible qualities into quantifiable design standards, thus creating a unique design language that embodies Chinese wisdom [10][12]. Group 3: Market Impact and Sales Performance - Geely's L7 model achieved a cumulative sales milestone of one million units within 23 months of its launch, making it one of the fastest-growing new energy brands globally [14]. - The Galaxy product matrix has seen significant success, with models like the Galaxy E5 and M9 achieving impressive sales figures, demonstrating the effectiveness of the design principles in driving market performance [14][16]. - User research indicates that aesthetics are a primary reason for consumer choice, positioning design as a critical factor for brand differentiation and loyalty [16]. Group 4: Future Outlook - Geely's design exploration marks a transition for the Chinese automotive industry from manufacturing to creation, aiming to establish a strong presence on the global stage [18]. - The systematic design approach is viewed as a starting point for further advancements in Chinese automotive design, encouraging other companies to join in this design expedition [18].