Apple(US:AAPL) 36氪·2025-12-29 13:45Core Viewpoint - The article discusses the rising trend of mobile phone stickers as a cost-effective and personalized accessory, particularly in response to the design of the iPhone 17 series, which has been criticized for its aesthetics. The collaboration between Apple and popular brands has further fueled this trend, making stickers a significant part of the mobile accessory market [5][15]. Group 1: Mobile Sticker Trend - Mobile stickers have transformed from being seen as childish to becoming a popular and affordable way to personalize smartphones, with prices as low as 29 yuan for official Apple stickers [6][17]. - The popularity of mobile stickers is partly attributed to the perceived unattractiveness of the iPhone 17 series, which has led users to creatively modify their devices with stickers [13][14]. - The trend, referred to as "Pponkku" in Korea, has led to a surge in demand for DIY sticker shops and products, with many consumers actively participating in personalizing their devices [11][13]. Group 2: Market Dynamics - The mobile accessory market in China is projected to grow significantly, with estimates suggesting a market size of approximately 1.8545 trillion yuan by 2024 and expected sales reaching 1.1 trillion yuan by 2026 [25]. - The rise of mobile stickers and other personalized accessories is creating a new market segment that emphasizes individuality and emotional value, contrasting with traditional performance-focused products [26][30]. - Brands are increasingly capitalizing on this trend, with high-end mobile accessories like Casetify's products selling for over 700 yuan, indicating a shift towards premium pricing in the accessory market [27][28].