Core Viewpoint - Geely Automobile has shown significant sales growth, particularly in the new energy vehicle (NEV) segment, with a total of 2.788 million vehicles sold in the first 11 months of 2025, representing a 42% year-on-year increase, and NEV sales reaching 1.534 million, a 97.4% increase [5][10]. Group 1: Overall Sales Performance - Geely is on the verge of breaking the 3 million sales mark, having sold 2.788 million vehicles in the first 11 months of 2025, which is a 41.7% increase compared to the same period in 2024 [10]. - The company has successfully met its sales targets for 2023 and 2024, with a notable increase in sales in the second half of the year, prompting an upward revision of sales targets [9][10]. - The sales growth from 2018 to 2022 was stagnant, with the company failing to meet its targets during those years, primarily due to a lack of clear direction and innovation [12]. Group 2: Contribution of New Energy Vehicles - The Galaxy series, launched in 2023, has become the sole growth driver for Geely, with sales reaching 113.5 thousand units in the first 11 months of 2025, contributing 95% to the total sales growth [15][17]. - NEV sales have increased significantly, with a contribution rate to total sales growth reaching 92.1% in the first 11 months of 2025 [23]. - Despite the growth in NEV sales, Geely's overall sales quality is considered low, as the growth is heavily reliant on the Galaxy series [19]. Group 3: Challenges and Strategic Positioning - Geely's previous goal of having 90% of its sales from NEVs by 2020 was not met, with NEV sales only accounting for 6.2% in 2021 [21]. - The company has not set new targets for NEV sales despite surpassing 50% in the first 11 months of 2025, indicating a cautious approach towards the transition from fuel vehicles [25]. - The market dynamics for NEVs are uncertain, with varying opinions on the future growth potential as the penetration rate exceeds 50% [26]. Group 4: High-End Brand Strategy - Geely's attempts at high-end branding through its Zeekr and Lynk & Co brands have faced challenges, with Zeekr's stock performance declining post-IPO and Lynk & Co's growth being limited [36][40]. - The merger of Lynk & Co and Zeekr may dilute the brand's positioning, as the combined product line includes a mix of fuel, hybrid, and electric vehicles, complicating the brand identity [44][50]. - The overall sales growth in 2025 is primarily driven by the Galaxy series, with limited advancements in high-end market penetration or international expansion [50].
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