专访欧莱雅北亚研发掌门人：全球美妆创新，进入“中国时间”

Core Viewpoint - The article highlights the evolution of L'Oréal's research and innovation in China, emphasizing the country's transformation into a global innovation hub for the beauty industry, driven by local consumer demands and scientific advancements [4][18][41]. Group 1: Market Evolution and Innovation - The Chinese beauty market has grown to exceed 1 trillion yuan, becoming a strategic stronghold for international beauty giants and a source of global technological innovation [4][18]. - L'Oréal's China Research and Innovation Center, established in 2005, has been pivotal in driving local innovation, collaborating with top Chinese academic institutions to study health and beauty needs specific to Chinese consumers [9][10]. - The center has conducted approximately 35 large-scale foundational research projects focused on skin and hair health, developing over 300 new formulas annually tailored to Chinese consumers [15][18]. Group 2: Consumer Insights and Product Development - The demand for "science-driven efficacy" among Chinese consumers has surged, providing L'Oréal with a fertile ground for innovation [7][18]. - L'Oréal has developed unique products like Aminexil, the first imported anti-hair loss ingredient approved by China's National Medical Products Administration, showcasing the company's commitment to localized product development [17][18]. - The latest "2025 China Scalp and Hair Health White Paper" addresses key issues such as hair loss and scalp health, offering scientific solutions based on extensive consumer research [12][13]. Group 3: Collaborative Innovation Ecosystem - L'Oréal's "BIG BANG Beauty Tech Co-Creation Program" aims to integrate global startup innovations into its ecosystem, enhancing collaborative efforts across various markets [25][28]. - The company has established a collaborative innovation system across the "Beauty Golden Triangle" of China, Japan, and South Korea, leveraging each country's strengths to create a comprehensive beauty ecosystem [20][29]. - The integration of AI and biotechnology in product development is a key focus, with L'Oréal aiming to enhance its offerings through advanced scientific research [39][41]. Group 4: Future Directions and Consumer-Centric Approach - L'Oréal is shifting towards emotional experience-driven innovation, focusing on sensory science to enhance consumer engagement and satisfaction [34][41]. - The company is also exploring longevity science, aiming to provide comprehensive skin health management solutions that address aging through advanced research [36][41]. - L'Oréal emphasizes that true innovation lies in understanding and meeting consumer needs, positioning itself not just as a market leader but as a brand that prioritizes human values [41].