SAIC MOTOR(SH:600104) 第一商用车网·2026-01-01 07:15Core Viewpoint - SAIC Yuejin has successfully transformed its brand and achieved significant sales growth in 2025, setting ambitious targets for 2026 amidst a competitive light truck market [1][18]. Sales Performance - In 2025, SAIC Yuejin achieved total sales of 40,168 units, representing a year-on-year increase of 127%. Traditional energy vehicles accounted for 17,446 units, while new energy vehicles reached 22,722 units. The market share for the year was 4.0%, up 2.1 percentage points, ranking 8th in the industry, an improvement of 2 positions from the previous year [3][8]. - The market share increased from 1.9% in 2024 to 4.0% in 2025, demonstrating a strong comeback [4]. Competitive Positioning - SAIC Yuejin faced significant pressure from competitors over the past two years but has shown resilience and determination to succeed. The company has made strategic adjustments and navigated supply chain challenges effectively [6]. - The brand achieved five industry-leading positions in 2025: highest sales growth rate, highest growth in new energy logistics vehicles, highest market share among leading modified vehicle manufacturers, highest market share for new energy dedicated chassis, and highest sales among leading B-end enterprises [8]. Future Goals and Market Outlook - For 2026, SAIC Yuejin has set a sales target of 56,000 units, with 29,400 units from traditional energy vehicles and 26,600 units from new energy vehicles. The light truck market is expected to grow slightly, with a total capacity of 900,000 units, a 6% year-on-year increase [10][12]. - The company plans to launch multiple new products in 2026, including five new energy models and two traditional energy models, focusing on product innovation as a key driver for growth [12][14]. Product Strategy - The new models will include the seventh-generation small truck and light truck, designed for various business scenarios, emphasizing lower wind resistance, fuel efficiency, and high cost performance [12]. - New energy vehicles will feature advanced intelligent driving assistance systems to enhance safety and reduce driver fatigue [16]. Marketing and Channel Strategy - SAIC Yuejin will invest several hundred million yuan to support channel expansion and build a sustainable ecosystem, shifting its strategy from broad outreach to precise targeting and from volume-based incentives to multi-dimensional win-win approaches [16].