CES 2026前瞻：英伟达或重塑物理AI，中美韩机器人齐“秀肌肉”

Core Viewpoint - The 2026 Consumer Electronics Show (CES) is anticipated to showcase significant advancements in technology, particularly in AI, robotics, and consumer electronics, with a focus on cost reduction and efficiency improvements [7][10]. Group 1: Chip Industry Strategies - NVIDIA is shifting its focus away from traditional consumer graphics cards, emphasizing "Physical AI" to extend AI computing capabilities into robotics and industrial applications, with potential delays in the RTX 50 Super series due to high GDDR7 memory prices [8][14]. - AMD is adopting a steady upgrade strategy, planning to launch the Ryzen 9000 series for desktops and Ryzen AI 400 series for mobile devices, targeting workstation users with advanced features [14]. - Intel is set to release the Core Ultra Series 3, which includes approximately 14 SKUs, with the flagship model featuring 16 cores and a maximum frequency of 5.1GHz, aiming to regain market confidence in its advanced manufacturing capabilities [14]. Group 2: Robotics and AI Developments - 2026 is seen as a pivotal year for humanoid robots, with a focus on practical applications and real-world testing [10]. - The competition among countries in robotics is intensifying, with China focusing on cost control and mass production, while the U.S. showcases technological benchmarks through companies like Boston Dynamics [15]. - South Korea is forming alliances to enhance its robotics capabilities, exemplified by the "K-Humanoid" alliance led by Rainbow Robotics, showcasing industrial-grade humanoid robots [15]. Group 3: XR and Consumer Electronics - The XR market is currently in a digestion phase following the release of Apple Vision Pro, with CES 2026 expected to mark the beginning of a counterattack from the Android camp [12]. - Samsung is debuting the Galaxy XR glasses, which integrate advanced AI features and aim to compete with Apple's ecosystem [16]. - Chinese companies are leading the trend of lightweight AI glasses, with products like the Quark AI Glasses S1 and Rokid Glasses focusing on practical applications such as real-time translation and AR navigation [16]. Group 4: Automotive Industry Innovations - The automotive sector is transitioning from "software-defined" to "AI-defined," with a competitive arms race in chip technology [13][21]. - Companies like Geely and Great Wall are showcasing innovations in vehicle architecture, while BMW is presenting its iX3 based on the Neue Klasse architecture, integrating advanced technologies [21]. Group 5: Display and Hardware Innovations - Lenovo is introducing innovative hardware solutions, including AI-driven automatic rotating screens and rollable laptops, addressing the balance between large displays and portability [22]. - Display technology advancements are highlighted by TCL and Hisense, focusing on Mini-LED technology and AI image processing capabilities to enhance picture quality [22].