KWEICHOW MOUTAI(SH:600519) 是说芯语·2026-01-05 07:20Core Viewpoint - Guizhou Moutai has established a new subsidiary, Guizhou Aimaotai Digital Technology Co., Ltd., with a registered capital of 600 million yuan, focusing on digital anti-counterfeiting and traceability through blockchain technology and integrated circuit chip sales [1]. Group 1: Digital Anti-Counterfeiting and Traceability - Moutai has been investing in digital anti-counterfeiting and traceability since 2023, implementing a new anti-counterfeiting system that includes RFID chips on bottle caps for product traceability [1]. - The traceability system utilizes RFID electronic tags and blockchain technology to create a reliable traceability system, ensuring that each bottle of Moutai has a unique "digital ID" that records key information throughout its production and distribution [1]. - The establishment of Aimaotai Digital Technology Co., Ltd. is seen as a significant step in enhancing Moutai's digital anti-counterfeiting efforts, with a broad business scope that includes internet live streaming, blockchain services, and industrial internet data services [2]. Group 2: Industry Impact and Consumer Assurance - Moutai's initiatives in digital anti-counterfeiting serve as a model for the entire industry, potentially leading to upgrades in anti-counterfeiting technologies across the high-end liquor sector [4]. - The new company's operations are expected to improve the efficiency of data integration and utilization in traceability, ultimately providing consumers with greater assurance regarding product authenticity [2][4]. - The ongoing technological innovations by Moutai are aimed at protecting consumer rights and promoting a more regulated and transparent industry environment [4].