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Core Viewpoint - The article discusses the rapid growth and potential of "manga dramas" (漫剧), a new form of animated short series that is gaining popularity among young audiences, particularly on platforms like Douyin and Kuaishou. This trend is seen as a significant shift from traditional live-action short dramas, with projections indicating a market size that could exceed 20 billion yuan in the near future [4][6][27]. Group 1: Market Growth and Trends - The popularity of manga dramas is reflected in Douyin's data, which shows that in October 2025, the platform's manga dramas surpassed 6.1 billion views, with several series achieving over 100 million views each [6][27]. - The total number of manga dramas launched in the first half of 2025 reached 3,000, with a monthly compound growth rate of 83%, and revenue growth saw a 12-fold increase [6][27]. - Multiple brokerages predict that the annual market size for manga dramas could exceed 20 billion yuan, potentially reaching one-third of the revenue generated by live-action short dramas [6][27]. Group 2: Industry Participation and Competition - Major internet companies, including traditional long-video platforms like iQIYI and Bilibili, as well as short-video platforms like Douyin and Kuaishou, are entering the manga drama space, indicating a competitive landscape [6][27]. - Douyin has introduced incentive policies for manga drama creators, offering guaranteed payments and revenue sharing that can reach up to 30,000 yuan per minute for top-performing works [9][28]. - The entry of various players into the manga drama market is driven by the desire to capture user engagement and leverage AI technology to reduce production costs and enhance content diversity [28][29]. Group 3: Technological Impact - The integration of AI in the production of manga dramas has significantly lowered the barriers to entry for creators, allowing for faster and more cost-effective content creation [9][24]. - AI tools have enabled teams to produce high-quality manga dramas at a fraction of the traditional costs, with production times reduced to 10-13 days and costs ranging from 1,000 to 2,500 yuan per minute [24][26]. - The current production model allows for a more diverse range of content, appealing to a broader audience, particularly young males aged 18-30, who make up over 60% of the viewership [30][32]. Group 4: Future Outlook and Challenges - The future of manga dramas is seen as promising, with the potential to fill gaps in the male-oriented content market and attract younger viewers through innovative storytelling and visual presentation [32][33]. - However, industry analysts caution that the focus should remain on content innovation rather than solely on technological advancements, to avoid a race to the bottom in production quality [33].