小米SU7：对比特斯拉最轻松，客户既有小姐姐也有60岁大叔

Market Overview - The average daily foot traffic for the integrated store, including 3C and large appliances, ranges from 200 to 500 customers, with weekends seeing up to 1,000. However, foot traffic in December decreased by approximately 20% compared to previous months, indicating a higher level of customer hesitation as the year ends [1] - Customers transitioning from competitors like Tesla or Xiaopeng are often more decisive, with a strong conversion rate attributed to product appeal and brand recognition [1] Sales Insights - In mid-December, manufacturers offered exhibition and current vehicle policies, with standard models having a waiting time of over 30 weeks, while Pro and Max configurations could be delivered in about one month under specific conditions. The standard version remains the best seller, accounting for 50% of sales, while Pro and Max configurations make up 40% and 10%, respectively [2] - The most challenging colors to sell are orange and white, with orange now discontinued. White requires a 7,000 yuan optional upgrade, making other colors like purple more appealing to customers [3] Configuration Preferences - The Max configuration, which includes luxury features like electric doors and high-power all-wheel drive, is less popular due to its higher price point. Most customers prefer the Pro model, which has a significantly shorter delivery time of four to six weeks compared to the standard version [4] - The SU7 model has maintained stable policies since its launch, offering an 8,000 yuan Napa leather upgrade and a 26,000 yuan lifetime free updates package for advanced driving assistance, which is appealing to customers who prioritize seat quality [6] Customer Demographics - Approximately 80% of customers are under 40 years old, with over 60% being female. The customer base is diverse, including professionals such as doctors, teachers, and civil servants, with 70% of purchases being replacements or additional vehicles [11] - A notable case involved a 60-year-old executive who switched from Tesla, demonstrating that older customers can also be decisive buyers when they have a clear intention [14] Competitive Landscape - The primary competitors are Tesla, accounting for about 60% of comparisons, with the remaining 40% being domestic electric vehicles like Zeekr, Xiaopeng, and Zhiji. The Model 3 is frequently used as a benchmark for comparisons regarding size, interior luxury, and resale value [11] - A customer who purchased the Pro model reported minimal depreciation, primarily losing only the cost of insurance, while other brands typically see a depreciation rate of around 60-70% after one year [12] Customer Complaints - The main issue reported by customers is the long waiting time for vehicle delivery, which previously ranged from 30 to 50 weeks. Although the wait times have significantly decreased, customer impatience remains a challenge [16]