XIAOMI(HK:01810) 程序员的那些事·2026-01-06 12:08Core Viewpoint - The incident involving Xiaomi and the blogger "万能的大熊" (Zong Ning) has sparked significant backlash from the Xiaomi community, leading to a public apology from Xiaomi's PR head and the termination of any potential collaboration with the blogger [1][10][11]. Group 1: Incident Overview - The controversy began when the blogger openly stated in a group chat that Xiaomi had invested in him, which angered many Xiaomi fans who viewed him as a critic of the brand [2]. - The blogger has a history of disparaging Xiaomi products and referring to Xiaomi users as "negative assets," which intensified the backlash when his connection to Xiaomi was revealed [4]. - Prominent Xiaomi influencers reacted strongly, with one publicly denouncing the collaboration and expressing disgust, leading to a broader call for boycotts against Xiaomi products [6]. Group 2: Community Reaction - The topic "大熊 小米" quickly trended on social media, with Xiaomi's executives facing a flood of negative comments on their Weibo posts [7]. - Many Xiaomi fans expressed feelings of betrayal, stating that if Xiaomi were to sign with the blogger, they would cease supporting the brand altogether [9]. - The community consensus was that Xiaomi should allocate marketing funds to support loyal customers rather than those who criticize the brand [9]. Group 3: Company Response - In response to the escalating public outcry, Xiaomi's PR head issued a statement confirming prior contact with the blogger and announced the immediate termination of any potential collaboration [10][11]. - The statement emphasized the importance of user sentiment and aimed to restore trust among Xiaomi's customer base [11]. - The incident has been characterized as one of the largest trust crises in Xiaomi's history, highlighting a potential failure in corporate culture and values [13].