2025年度中国房地产企业代建排行榜

Core Viewpoint - The article highlights the significant growth in the contract signing area of top construction management companies in China, indicating a strong recovery in the real estate market and an increased willingness among leading firms to expand their operations in 2025, with a total new signed area of 21,926 million square meters, representing a year-on-year increase of 16% [9][10]. Group 1: New Contract Signing Rankings - The top 20 companies in terms of new signed construction area are led by Greentown Management with 3,535 million square meters, followed by Xuhui Construction Management with 1,629 million square meters, and Runze Management with 1,595 million square meters [1][2]. - A total of 10 companies have signed contracts exceeding 10 million square meters, an increase of 5 companies compared to the previous year [10]. Group 2: Market Concentration and Competition - The concentration of the top 10 companies in new signed areas reached 78%, an increase of 7 percentage points from 2024, indicating a trend where leading firms are capturing a larger share of the market [14][15]. - The competition among top firms is intensifying, with significant year-on-year growth observed in companies like Jindi Management and Longfor Longzhizao, which saw increases exceeding 50% [15][17]. Group 3: Challenges for Smaller Firms - There is a notable disparity in new project signing scales among companies, with significant gaps indicating that smaller firms are facing increasing challenges in the market, leading to ongoing restructuring [17][18]. - The threshold difference between the 10th and 20th ranked companies is nearly five times, underscoring the difficulties faced by lower-tier firms in expanding their operations [18]. Group 4: Brand Development and Market Positioning - Brand credibility is becoming a crucial factor for companies to secure projects, shifting the focus from merely showcasing scale to demonstrating value and professional capabilities [21]. - Leading firms are engaging in immersive communication strategies with capital markets to build trust, exemplified by Greentown Management's reverse roadshow in Wuhan [21]. - Companies are leveraging landmark projects to visualize their service capabilities and align their brand with national strategies and urban development needs [22].