FLYCO(SH:603868) 艾瑞咨询·2026-01-08 00:04Core Viewpoint - The portable shaver market is experiencing growth despite a slowdown in the overall electric shaver industry, with the reciprocating portable shaver emerging as a key growth point due to its efficiency and comfort advantages [1][4]. Market Trends - The electric shaver market is evolving from basic functionality to a focus on scenario-based and experiential use, driven by increased male grooming awareness and diverse lifestyles [5]. - Portable shavers are meeting the grooming needs of various scenarios such as travel, commuting, and outdoor activities, with online retail sales accounting for 25.3% and retail volume for 28.1% in 2024, significantly outpacing the overall market growth [5]. - The rise of gifting scenarios is expanding the product's value, with portable shavers becoming a medium for expressing care and personal taste, especially during holidays and birthdays [5]. User Demand Upgrade - Modern consumers demand portable shavers that offer "multi-scenario, ultimate experience, and emotional value" [6]. - Full scenario coverage is essential, with increased usage in travel, office emergencies, and outdoor grooming, making portability a hard requirement [6]. - Users maintain high standards for shaving efficiency, noise control, and skin comfort, leading to the consensus that "portability should not compromise quality" [6]. - Products are viewed not just as tools but as expressions of personal style and emotional connections, with design and brand reputation becoming crucial in gifting [6]. Product Innovation - The company has developed differentiated reciprocating portable shavers by addressing real user pain points through technological breakthroughs and experience optimization [7]. - The flagship model F8 features upgraded blade nets and materials, enhancing durability and hypoallergenic properties while ensuring effective and gentle shaving [7]. - It incorporates a high-speed linear motor that achieves over 2.19 million cuts per minute, challenging the traditional notion that portability equates to lower efficiency [8]. - An AI beard sensing chip allows for real-time adjustment of power output based on beard density and hardness, providing a personalized shaving experience [10]. - The product includes a three-layer shock absorption structure for low noise operation, a magnetic anti-loss cover, full body washability, and Type-C fast charging, offering 90 minutes of use after a one-hour charge [12]. Brand Strength - The company has over 20 years of experience in the personal care appliance sector, focusing on user needs to build its R&D system [14]. - It was an early mover in the portable trend, launching the world's first dual electric drive portable shaver U1, addressing the "small size, weak power" challenge [14]. - Continuous iterations of products like FS685 and F8 have solidified its leading position in the portable segment, with recent recognition as the "national sales leader in reciprocating portable shavers" validating its competitive edge [14].