GEELY AUTO(HK:00175) 汽车商业评论·2026-01-08 23:05Core Viewpoint - The article discusses the rapid commercialization of L3-level intelligent driving and the increasing competition among domestic smart driving suppliers, highlighting the shift from chaotic growth to a concentration of power among leading companies [3] Group 1: G-ASD Launch and Features - Qianli Zhijia and Geely announced the launch of a new smart driving brand, G-ASD, at CES 2026, which will cover L2 to L4 levels of intelligent driving capabilities [6][14] - The first version of the G-ASD system has been installed in 16 models under the Zeekr and Lynk & Co brands, covering over 300,000 vehicles, with plans to exceed 1 million vehicles by the end of the year [6][10] - G-ASD is positioned as a software brand that integrates hardware configurations, serving as the "soul" of Geely's intelligent driving solutions [14] Group 2: Concept of "Content Modulus" - The term "content modulus" refers to the proportion of AI models in the entire intelligent driving system, indicating the system's reliance on artificial rules and high-precision maps [7][12] - A higher content modulus means greater AI autonomy in decision-making, which is essential for user safety and interaction [9][12] - Qianli Zhijia aims to enhance the content modulus to create a more user-friendly and efficient intelligent driving experience [12][19] Group 3: Strategic Partnerships and Market Positioning - Qianli Zhijia has formed a strategic partnership with Mercedes-Benz, which acquired a 3% stake for 1.34 billion yuan, marking a significant collaboration in AI technology and intelligent driving [16] - The company plans to serve 6-7 top-tier OEMs globally, focusing on deep service rather than rapid expansion to ensure quality and efficiency [17][19] - The strategy emphasizes building a platform-level intelligent driving capability that meets the needs of major OEMs, thus reducing development costs through standardization [17] Group 4: Future Outlook and Challenges - By the end of 2026, Qianli Zhijia aims to achieve core capabilities that may surpass Tesla's current level, driven by technological innovation and a strong engineering foundation [21] - The company recognizes that the biggest challenge will be multi-line delivery capabilities to various OEMs, which they are preparing for [21] - The ultimate goal is to integrate intelligent driving with smart cockpit technology to enhance user experience and trust, transforming vehicles into "mobile intelligent spaces" [25]