技术构筑未来，重塑全球价值：福田汽车的2025“答卷” | 头条

Core Viewpoint - In 2025, the commercial vehicle industry experienced a complex landscape of recovery and restructuring, with Foton Motor making significant strategic advancements, technological breakthroughs, and market actions that left a profound impact on the industry [1] Sales Performance - Foton Motor achieved annual sales of over 650,000 units in 2025, securing its position as the industry leader with a year-on-year growth of 5.85% [3] - The new energy segment saw sales reach 101,200 units, marking a substantial year-on-year increase of 87.21%, becoming a key driver of overall growth [5] - The light truck segment maintained its dominance with sales exceeding 446,100 units, while the heavy truck segment achieved sales of 142,200 units, a remarkable year-on-year increase of approximately 104% [5] Global Expansion - Foton Motor's "comprehensive internationalization" strategy made significant strides in 2025, transitioning from simple product trade to localized production and systematic operations [7] - Milestones included the production of the 2,000th heavy truck in Thailand and the first automatic AMT heavy truck in South Africa, showcasing the maturity of its global manufacturing network [8] - The company signed a memorandum for a localized factory in Saudi Arabia and entered the Libyan market, demonstrating its commitment to emerging markets [10] New Energy Strategy - Foton Motor's "30·50 strategy" aims for over 50% of its sales to be from new energy vehicles by 2030, with substantial progress made in 2025 [14] - The launch of a microgrid energy system and the establishment of a hydrogen power system factory are pivotal steps towards this goal [14] - The company achieved full certification for its low-carbon commercial vehicle products, enhancing its international competitiveness [14] Technological Innovation - Foton Motor invested 1.379 billion yuan in R&D in the first three quarters of 2025, focusing on core areas like new energy and intelligent technology [20] - The self-developed HWP highway navigation system became a highlight, significantly improving driving assistance and fuel efficiency [18] - The launch of the world's first dedicated electric light truck platform "Qimingxing" redefined the value standards for electric light trucks [20] Product Launches - 2025 marked a "product explosion" for Foton Motor, with a robust product matrix covering all scenarios and technology routes [24] - The expansion of the Ouman Galaxy family and the introduction of the new energy series targeted efficient transportation scenarios [24] - The company secured significant orders and deliveries in the domestic market, reflecting strong market recognition of its products [28] Marketing Innovation - Foton Motor shifted from traditional marketing to interactive IP events to deepen user engagement and convey brand value [30] - Activities like the "Ouman Galaxy Global Value Tour" and "Hundred Cities Flash" events effectively connected with diverse user needs [32] - These innovative marketing strategies helped establish a multi-dimensional brand image of technology, reliability, and user proximity [32] Conclusion - In 2025, Foton Motor's actions under the strategic guidance of "comprehensive internationalization, comprehensive electrification, and comprehensive intelligence" reflected the industry's shift towards green, intelligent, and globalized transformation [34]