蔚来，不闹了

Core Viewpoint - NIO has transitioned from a phase of high visibility and aggressive marketing to a more pragmatic and stable operational approach, focusing on solid business practices and achieving its established goals in the third development phase [5][18]. Group 1: Company Development and Strategy - NIO's recent milestone of producing its one millionth vehicle marks a significant turning point, showcasing its ability to deliver nearly 50,000 vehicles in December alone, with the new ES8 capturing 60% of the market share from competitors [4][11]. - The company is entering its third development phase, emphasizing collaboration among its three brands to meet a wide range of consumer needs, while also enhancing product competitiveness through technological innovation and increased R&D investment [5][14]. - NIO's shift from a defensive to an offensive strategy is reflected in its substantial investment of over 65 billion yuan in R&D and the acquisition of nearly 10,000 patents, which have now become a competitive advantage [11][12]. Group 2: Market Position and Performance - The new ES8 has achieved remarkable sales, becoming the fastest model to reach 40,000 deliveries in the premium segment, indicating strong market demand and operational efficiency [4][15]. - NIO's sales strategy has shifted to a more systematic approach, focusing on optimizing costs and improving operational efficiency, which has led to a significant increase in average transaction prices across its brands [15][20]. - The company is strategically targeting lower-tier cities with its new "SKY stores," aiming to penetrate markets dominated by traditional luxury brands like BBA [20]. Group 3: Leadership and Vision - NIO's CEO, Li Bin, emphasizes a grounded approach moving forward, indicating that the company no longer needs to rely on aggressive marketing tactics to establish its presence in the market [18][19]. - The company has recognized the importance of focusing on operational efficiency and profitability rather than engaging in public disputes or competitive narratives [19][20]. - NIO's leadership is now more focused on long-term sustainability and growth, with a clear understanding of its market position and the potential for future expansion [19][20].