国泰海通｜批零社服：智能眼镜：多厂商发力，走向规模化应用

Core Insights - The article emphasizes the emergence of "Physical AI," indicating a shift towards the deep integration of AI with hardware, as highlighted by NVIDIA's CEO Jensen Huang at CES 2026 [1]. Group 1: CES 2026 Overview - CES 2026 took place in Las Vegas, featuring approximately 4,300 exhibitors from over 160 countries, with 942 Chinese exhibitors, accounting for about 22% of the total [1]. - Major companies are accelerating their strategies in the smart glasses sector, which is still in a growth phase and maintaining high market vitality [1]. Group 2: Smart Glasses Developments - 23 exhibitors related to AI glasses were present, with 16 from China, including brands like Thunderbird Innovation, Rokid, and ByteDance [2]. - Thunderbird launched the X3 Pro Project eSIM smart glasses, capable of independent functions such as calls and real-time AI dialogue [2]. - Rokid introduced the Rokid Style smart glasses, weighing only 38.5g, supporting an open AI ecosystem [2]. - ByteDance's "Doubao" AI glasses are set to enter the shipping phase, with plans for multiple configurations [2]. - Alibaba's Quark glasses sold out their new inventory by December 23, with an OTA upgrade scheduled for December 31 [2]. Group 3: Industry Trends - The design of smart glasses is shifting towards lightweight models, with mainstream products weighing between 30-50g [3]. - Multi-modal technology integration is driving AI to transition from passive responses to proactive services, encompassing audio, visual, and tactile experiences [3]. - The market is seeing a trend towards vertical scene layouts, leading to a highly segmented product ecosystem focused on specialization and customization [3]. - Smart glasses are evolving into independent smart terminals capable of functions like calls, internet connectivity, and complex AI computations [3]. - Global smart glasses shipments are projected to grow by 110% year-on-year in the first half of 2025, indicating sustained high growth [3]. - The inclusion of smart glasses in national subsidy programs is expected to provide additional market growth [3].