小鹏今年将推4款新车，冲击55万-60万销量目标｜36氪独家

Core Viewpoint - Xiaopeng Motors has set an ambitious sales target of 550,000 to 600,000 units for 2026, representing a growth of approximately 28.1% to 39.7% from the 429,400 units expected in 2025, necessitating an average monthly delivery of over 45,800 to 50,000 units [4][5]. Group 1: Product Strategy - 2026 will be a pivotal year for Xiaopeng as it plans to launch seven new models featuring "super range extension" capabilities, including three super range products and four new dual-energy models [4]. - The new models include the Xiaopeng G01, a luxury 6-seat SUV, and the G02, a full-size flagship SUV, alongside two new Mona SUV models, D02 and D03 [5]. - Xiaopeng aims to enhance its product lineup in the mid-to-low-end market with the introduction of the Mona M03, which has significantly contributed to sales, accounting for nearly a quarter of total sales [8]. Group 2: Technological Advancements - Xiaopeng is focusing on smart technology, planning to implement its self-developed Turing chip and the second-generation VLA system to differentiate its high-end models [10][13]. - The latest models will transition to Turing chips, with the Max version featuring a single Turing chip with 720 TOPS of computing power, while the Ultra version will utilize three Turing chips for advanced driving and AI applications [13]. Group 3: Market Competition - The automotive market in 2026 is expected to be highly competitive, with Xiaopeng and Leap Motor targeting a combined sales goal of 1.6 million units, which may come at the expense of competitors like BYD and Geely [15][16]. - Both Xiaopeng and Leap Motor are entering the hybrid vehicle market, with Xiaopeng focusing on the 15-25 million price range, while Leap Motor targets the 10-20 million segment [16]. Group 4: Growth Challenges - Achieving high sales growth poses significant challenges, particularly as crossing the 500,000 sales threshold can complicate supply chain management and organizational coordination [17][18]. - The experience of other companies, such as Ideal, highlights the potential pitfalls of scaling operations rapidly, raising concerns about whether Xiaopeng and Leap Motor can successfully navigate these challenges [18].