苹果选中Gemini，谷歌登上“4万亿”

Core Viewpoint - Apple has entered a multi-year partnership with Google to utilize the Gemini model and Google's cloud technology for its future Apple Foundation Models, marking a significant strategic shift in Apple's approach to AI [2][10]. Group 1: Partnership Details - The collaboration will support new AI features, including an updated version of Siri, expected to be launched later this year, although no specific timeline has been provided [10][11]. - Apple has evaluated Google's technology and believes it provides the strongest foundation for its models, indicating a strong reliance on Google's capabilities [10]. - This partnership resolves Apple's long-term exploration of AI collaboration, which included considerations of other partners like Anthropic and OpenAI [11]. Group 2: Market Impact - Following the announcement, Alphabet's stock price rebounded from an initial drop, reaching a peak of $334.04, and closing with over a 1% increase, marking a historic market cap of over $4 trillion [3][8]. - Alphabet's market cap surpassed Apple's for the first time since 2019, positioning it as the second-highest valued company globally, just behind Nvidia [8]. - The partnership is seen as a strategic advantage for both companies in the competitive AI landscape, with Alphabet's stock performance reflecting investor confidence in its AI initiatives [7][8]. Group 3: AI Advertising Innovations - Concurrently, Google announced the introduction of personalized advertising features in its AI shopping tools, leveraging the Gemini model to enhance consumer engagement [13]. - This move represents a significant step in monetizing AI capabilities, allowing advertisers to target consumers at critical purchasing moments [13].