全年销量行业登顶，福田汽车“十五五”竞争壁垒全面成型 | 头条

Core Viewpoint - Foton Motor achieved a record high sales volume of over 650,000 vehicles in 2025, marking a 5.9% year-on-year increase, solidifying its position as the industry sales leader during a challenging period for the automotive sector [1][3]. Group 1: Sales Performance - In 2025, Foton's total sales reached 650,000 units, the highest during the "14th Five-Year Plan" period and the second highest in its history, only behind 2020's 680,000 units [3]. - The truck segment sold 597,000 units, a 6.5% increase year-on-year, serving as the main growth driver, with heavy-duty trucks achieving a remarkable 103.6% year-on-year growth, totaling 142,000 units sold [3][4]. - Light-duty trucks maintained a strong sales base with 445,000 units sold, demonstrating stability in traditional market segments [4]. Group 2: Heavy-Duty Truck Growth - The explosive growth in heavy-duty trucks is a highlight of Foton's 2025 performance, with sales consistently high throughout the year, culminating in 142,000 units sold [6]. - Foton's success in this segment is attributed to a clear brand strategy and a comprehensive product matrix that covers various technology routes, including fuel, electric, hybrid, and hydrogen fuel [6]. - Innovative marketing strategies, such as the "Starry Sky" global product performance verification and extensive promotional activities, have translated technical advantages into market orders [6]. Group 3: New Energy and Overseas Markets - Foton achieved a significant milestone in the new energy sector, with sales of new energy vehicles surpassing 100,000 units, reaching 101,000 units, a substantial year-on-year increase of 87.2% [7][10]. - The product lineup in the new energy sector includes various models tailored for different operational scenarios, enhancing Foton's market presence [8]. - In the overseas market, Foton's sales reached 165,000 units, a 7.3% year-on-year increase, supported by deepened market layout and localized operations [11]. Group 4: Strategic Framework - Foton's success in 2025 is a result of its long-term commitment to three core strategies: comprehensive internationalization, comprehensive electrification, and comprehensive intelligence [13][15]. - The "three-in-one" strategy has created a competitive edge that is difficult to replicate, with a focus on upgrading production capacity, product adaptation, and cooperation models [15]. - Significant investments in R&D, totaling 1.379 billion yuan in the first three quarters, have been directed towards core areas such as new energy and intelligent technology [15][18]. Group 5: Product Innovation - Foton launched several new products in 2025, including the "Qiming Star" platform for electric light trucks and the Kavin BEACON intelligent heavy-duty truck, enhancing its product offerings across various market segments [18]. - These new products incorporate the latest technology and design concepts, closely aligning with user needs and operational scenarios, contributing to the overall sales increase [18].