速递 | 携程垄断被查，不是结束是开始：AI智能体正在颠覆所有平台

Group 1 - Ctrip's recent issues stem from accumulated technical debt and monopolistic practices, indicating a critical point in its operational stability [2][3] - The timing of the antitrust investigation against Ctrip suggests that platform companies often face scrutiny when they begin to decline, as they resort to practices like increased commissions and bundled sales [3][5] - Ctrip's perceived threat from AI technology has led to its aggressive revenue strategies, which have now backfired [3][5] Group 2 - Alibaba's Tongyi conference marked a significant shift as AI begins to take over decision-making processes, allowing consumers to rely on AI assistants for tasks like hotel bookings [5][6] - The competition will evolve into a battle between consumer AI agents and platform AI sales, fundamentally changing the landscape of commercial interactions [6][7] - Predictions indicate that a significant portion of advertising budgets will shift towards AI-driven strategies, reflecting a broader trend in the industry [7] Group 3 - The concept of GEO (Generative Engine Optimization) is introduced as a new method for brands to optimize their visibility for AI recommendations, contrasting with traditional SEO practices [9][10] - Companies that adapt to creating AI-friendly content will see improved recommendations from AI systems, highlighting the importance of quality and structured information [10] - The current market still presents opportunities for brands to leverage AI for traffic generation, similar to past trends with short videos and live streaming [10] Group 4 - The impact of AI on ordinary consumers is significant, as AI can help individuals save money by comparing prices and monitoring historical data, reducing reliance on platforms like Ctrip [14][15] - As AI takes over consumer decision-making, platforms that profit from monopolistic practices will face challenges, leading to a market shift towards more competitive and service-oriented businesses [15] - Consumers are encouraged to adopt AI tools for decision-making to escape the grasp of traditional platforms [15] Group 5 - The investigation into Ctrip may signal the beginning of a broader trend where platforms relying on monopolistic practices will be challenged by AI advancements over the next three to five years [16][17] - This situation represents a pivotal transition from a platform-dominated era to one characterized by AI agents, fundamentally altering the competitive landscape [17]