SERES(SH:601127) 汽车商业评论·2026-01-15 23:08Core Viewpoint - The article emphasizes that in the high-end electric vehicle market, the focus should be on delivery and service quality rather than just sales volume, highlighting the importance of a stable operational system, supply chain resilience, and consistent manufacturing quality [4][6]. Group 1: Sales Milestones - The delivery of the 270,000th Wanjie M9 marks a significant milestone as it is also the 1,000,000th vehicle for the Wanjie brand, indicating a transition from growth to maturity for the company [6]. - Wanjie M9 has achieved remarkable sales, leading the market in the 500,000 yuan segment and capturing 70% of the sales in the over 500,000 yuan electric vehicle market [6][9]. - The growth trajectory of Wanjie is notable, with deliveries increasing from 76,200 units in 2022 to 944,000 units in 2023, and projected to exceed 420,000 units in 2025 [9]. Group 2: Product and Service Strategy - Wanjie has successfully launched multiple models, including the Wanjie M9, M8, and M7, creating a comprehensive product matrix that caters to various market segments [10]. - The company has established a smart service system with 375 user centers across 214 cities, enhancing customer experience through proactive service measures [10][11]. - Wanjie's approach combines product precision with comprehensive service coverage, resulting in a complete value loop that supports its rapid growth [11]. Group 3: Brand Positioning and Market Strategy - The Wanjie M9 has redefined the value logic in the high-end market by focusing on technological advancements rather than merely luxury branding [14]. - The vehicle features advanced technology, including Huawei's ADS 4 driving assistance system and a customizable interior layout, catering to diverse user needs [14][15]. - Wanjie has achieved high brand recognition and trust through strategic marketing initiatives, including collaborations with national platforms and cultural events [19][22]. Group 4: Manufacturing and Innovation - The production capabilities of Wanjie are supported by the Sairis Super Factory, which adheres to Industry 4.0 standards, ensuring high-quality and efficient manufacturing processes [17]. - The factory's automation and AI technologies enable consistent quality control and rapid response to market demands, addressing common challenges faced by new entrants in the automotive industry [17]. - Wanjie's integrated approach to technology, manufacturing, and branding has established a robust competitive advantage, positioning the company for sustained growth in the evolving automotive landscape [22].