小鹏X9：90后占比近六成，年轻家庭第一台MPV

Core Viewpoint - Xiaopeng X9 Super Range Extender is positioned as the first MPV for young families, appealing to a diverse demographic including younger generations and women [1][3]. Group 1: Product Features and Market Positioning - Xiaopeng X9 Super Range Extender features six core product strengths: starship design, active rear-wheel steering, assisted driving, three rows of electric folding seats, 1602 km ultra-long range, and ice and snow stability system, setting a new benchmark for high-end MPV travel experiences [3]. - The vehicle has successfully penetrated traditional MPV user demographics, attracting users across different ages, regions, and interests, including 90s and 00s families, female users, and tech enthusiasts [3][5]. Group 2: Sales Performance and Market Impact - In December 2025, Xiaopeng X9 delivered 5,424 units, achieving a year-on-year growth rate of 289.1%, making it a standout performer in the MPV market [3]. - Nearly 80% of Xiaopeng X9 deliveries were to individual users, surpassing competitors by approximately 35 percentage points, and it became the top-selling high-end MPV for individual users [3][5]. Group 3: Demographics of Users - Among Xiaopeng X9 buyers, 57.2% are from the 90s generation and 13.7% from the 00s generation, indicating a significant youth trend as the average age of MPV users is 10 years older [7]. - Female ownership stands at 22%, highlighting the vehicle's appeal among family users, with a focus on stylish design and technology [9]. Group 4: User Preferences and Customization - 36.8% of users opted for personalized modifications like window tinting after purchase, reflecting a blend of family-oriented and individualistic vehicle usage [9].