MacBook低至3000元，苹果新年新品第一波马上到，PC业务要大爆发了

Core Viewpoint - Apple is set to release new products, including the M5 Pro and M5 Max MacBook Pro models, and a budget MacBook, with significant upgrades in performance and pricing aimed at expanding its market reach [4][20][66]. Group 1: Upcoming Product Releases - The new MacBook Pro models featuring M5 Pro and M5 Max chips are expected to be announced on January 28, coinciding with the launch of the Apple Creator Studio suite [4][6]. - The M5 chip series is noted for its significant GPU performance improvements, with a 35%-50% increase over the previous M4 generation, potentially making the MacBook Pro closer to a gaming laptop [12][13]. - A budget MacBook is anticipated to be released alongside the new MacBook Pro, featuring the A18 Pro chip and priced around $600, making it more accessible to a broader audience [22][29]. Group 2: Technical Innovations - The M5 Pro and M5 Max will utilize TSMC's new SoIC-MH technology, allowing for more flexible chip design by separating CPU and GPU components, which enhances performance and thermal management [14][16]. - The M5 series will support multiple external displays, with the M5 Pro expected to handle at least two 6K displays and the M5 Max up to four [16]. Group 3: Market Strategy - The introduction of a budget MacBook is seen as a strategic move to attract more users, especially those who are curious about the Mac ecosystem but have been deterred by high prices [29][66]. - Apple's recent financial performance indicates that Mac revenue reached $8.7 billion, making it the fastest-growing hardware category for the company, despite a stagnating overall PC market [63]. Group 4: Additional Product Updates - New Apple displays are also expected, with a model identified as "A3350" likely to be a high-performance LCD display, potentially featuring ProMotion technology and enhanced audio capabilities [32][36][40]. - Other anticipated products include the iPhone 17e and updates to the iPad lineup, with the iPad 12 expected to feature the A18 processor, marking a significant performance upgrade [57][58].