欧莱雅投资8亿！重金押注生物基和生物制造变革者

Core Insights - L'Oréal has launched a €100 million (approximately 811 million RMB) sustainable innovation accelerator project called "L'AcceleratOR," aimed at supporting startups focused on bio-based and biomanufacturing solutions [2][7][10] - The first cohort includes 13 companies selected from nearly 1,000 applications across 101 countries, focusing on sustainable packaging, natural raw materials, and data intelligence [4][6][14] Group 1: Selected Companies - The 13 selected companies include six focused on next-generation packaging and materials, such as Kelpi (UK) which uses seaweed for recyclable, low-carbon packaging, and Bioworks (Japan) which produces bio-plastics from sugarcane [4][5] - Three companies are dedicated to natural raw materials, including Biosynthis (France) which produces renewable and biodegradable raw materials [11] - One company, Neutreeno (UK), offers a digital system to help businesses calculate and reduce emissions in their supply chains [6] Group 2: Project Goals and Market Impact - The project aims to achieve L'Oréal's "L'Oréal for the Future" goal of sourcing at least 90% of bio-based materials for formulations and packaging by 2030, with 50% of all packaging materials coming from recycled or bio-based sources [7][19] - If successful, these innovations could be applied across L'Oréal's 37 global brands in over 150 countries, creating a system effect where one innovation can serve multiple market segments [14][16] Group 3: Broader Investment Strategy - L'Oréal's investment strategy extends beyond the L'AcceleratOR project, with over ten investments in sustainable innovation in the past three years, covering various regions and technologies [10][12] - The company is actively seeking partnerships and investments in China, indicating a growing interest in the bio-based materials sector within the Chinese market [18][23]