2026年，钱从哪挣？

Core Viewpoint - The article discusses the importance of exploring international markets for Chinese companies in response to domestic demand shortages and increasing competition, emphasizing the need for a comprehensive approach to overseas expansion that includes the entire value chain [2][5][6]. Group 1: Value Chain Expansion - The concept of "going overseas" has evolved from merely exporting products to relocating the entire value chain, including branding, research and development, and business models to foreign markets [8][11]. - An example is Miniso, which engages with its millions of private domain users to understand their preferences and directly opens stores overseas to enhance brand recognition [12][13]. Group 2: Collaborating with Industry Leaders - Many industry leaders are beginning to explore international markets, but successful expansion requires integrating and collaborating with a complex supply chain [14][15]. - Tesla's Shanghai factory exemplifies this, as it operates efficiently due to the support of numerous upstream and downstream suppliers within a 300-kilometer radius [18][20]. - When Tesla expanded to Mexico, its suppliers followed, indicating that collaboration with leading companies can create opportunities for others [21][22]. Group 3: Leveraging Unique Advantages - Companies are finding unique advantages to succeed in international markets, such as cost advantages where products can be sold at double the domestic price on cross-border platforms [25][26]. - Product advantages are also highlighted, with examples like Mech-Mind Robotics, which enhances industrial robots with advanced technology to perform complex tasks [27][29]. Group 4: Building Long-Term Trust - The story of Pang Donglai illustrates the importance of building long-term trust through exceptional customer service and employee treatment, leading to a loyal customer base [31][34]. - By ensuring employees are respected and valued, companies can foster a culture of listening to customer feedback, which in turn enhances the customer experience and profitability [34][36]. Group 5: Meeting Aspirations for a Better Life - The article notes a shift in consumer behavior towards a desire for better experiences, with examples of services like travel photography that cater to previously unrecognized consumer needs [39][40]. - As traditional large-scale commercial opportunities diminish, there is a growing trend towards more refined and heartfelt business ecosystems that focus on fulfilling ordinary people's aspirations for a better life [43][46].