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Core Insights - The article emphasizes that WeChat (WXG) remains a crucial pillar for Tencent, with expectations for growth in features like video accounts and WeChat stores, highlighting the need for patience and time to integrate new technologies [5][6][10]. WeChat's Growth and Ecosystem - WeChat's public class in 2026 showcased significant attendance and engagement, indicating strong interest in its evolving features [6][8]. - The WeChat store has transitioned from a supplementary channel to a primary platform for brand operations, with brand sales growth outpacing the market by 430% and a 170% increase in active merchants [10][12]. - The user demographic is diversifying, with a 336% increase in users aged 25, and over 32% of users from high-tier cities [10][12]. Platform Strategy and Performance Metrics - WeChat's strategy focuses on ecosystem growth over immediate revenue, prioritizing natural traffic and GMV (Gross Merchandise Volume) growth while reducing low-quality traffic from 30% to single digits [10][12]. - The platform aims to create a robust trading ecosystem, with a significant increase in service providers and a 37.6% monthly growth rate in new stores [12][13]. Future Directions and Innovations - In 2026, WeChat plans to enhance its service provider capabilities and simplify platform policies, aiming for broader scene and category access [15][16]. - The platform will introduce new features to improve user engagement, such as live streaming enhancements and better integration of public and private domains [29][31][32]. - WeChat will also focus on optimizing user experience through improved search functionalities and social sharing features, aiming to reduce customer acquisition costs [36][38].