Model3：七年贷款吸引力大不大？年前提车才是成交关键

Core Insights - The article discusses the recent sales performance and customer behavior regarding the Tesla Model 3, highlighting a decline in customer traffic and the impact of new financing policies on sales [2][15]. Group 1: Market Performance - Customer traffic for Model 3 is slightly lower compared to Model Y, approximately a 30-70 split [2]. - There has been a decrease in customer visits compared to the previous two months, attributed to increased purchase costs and lack of supportive policies [2]. - The best-selling variant is the standard rear-wheel drive version, priced at ¥235,500, accounting for over 70% of sales [4]. Group 2: Financing Policies - A new 7-year low-interest loan policy has been introduced, with an annualized rate of 0.7%, aimed at making financing more accessible [8]. - An insurance subsidy of ¥8,000 has also been recently announced, potentially enhancing the attractiveness of the purchase [8]. - The five-year interest-free financing option remains popular, but there are challenges in securing loans for customers with lower credit profiles [14]. Group 3: Customer Profiles and Preferences - The customer demographic is diverse, with no clear defining characteristics, including students, unemployed individuals, and business owners [10]. - New customers are generally more receptive to purchasing, as they have not been subjected to previous aggressive sales tactics [18]. - Customer decision-making is influenced by total cost and delivery time rather than specific subsidies or tax policies [17]. Group 4: Sales Challenges - There are difficulties in selling certain configurations of the Model 3, particularly the Performance version, due to higher prices and lack of attractive financing options [6]. - Despite the introduction of new policies, there has not been a noticeable increase in sales, indicating potential disconnect between policy changes and consumer behavior [15]. - Sales representatives face challenges in securing loans for customers with high debt or credit issues, complicating the sales process [14].