千亿之后，史玉柱又行了

Core Viewpoint - The article discusses the resurgence of Giant Network, highlighting its return to the "billion-dollar club" and the significant impact of the game "Supernatural Action Group" on its financial performance and market perception [3][4]. Financial Performance - In the third quarter of the previous year, Giant Network achieved revenue of 1.706 billion yuan, a year-on-year increase of 115.63%, with a net profit of 640 million yuan, up 81.19% year-on-year [4]. - The company’s revenue for 2023 and 2024 is projected to be 2.924 billion yuan and 2.923 billion yuan, respectively, with net profits of 1.086 billion yuan and 1.425 billion yuan [16]. Game Development Strategy - The success of "Supernatural Action Group" is attributed to a focus on "gameplay" rather than data-driven approaches, with a strategy of iterative development and user feedback [8][9]. - The game has a high female user ratio of 60% to 70%, and its marketing strategy includes engaging users in content creation and community interaction [8]. Leadership and Management Changes - The return of founder Shi Yuzhu is seen as a pivotal factor in revitalizing the company, emphasizing a shift back to prioritizing game quality over financial metrics [12][13]. - The company has undergone significant management restructuring, reducing layers of hierarchy and promoting a culture of innovation and responsiveness to player feedback [19][20]. Youthful Management and Future Direction - There is a clear trend towards younger leadership within the company, with key positions filled by individuals born in the 1980s and 1990s, reflecting a commitment to innovation and understanding of modern gaming trends [21][22]. - Shi Yuzhu aims to empower younger teams while gradually stepping back from day-to-day operations, fostering a culture that prioritizes youthful perspectives in game development [23]. AI Integration in Gaming - The integration of AI is highlighted as a critical factor for future growth, with plans to embed AI across all aspects of game development and operations [25][28]. - AI is being utilized to enhance gameplay experiences, such as creating dynamic NPCs that interact with players in real-time, thus improving engagement and satisfaction [29].