KWEICHOW MOUTAI(SH:600519) 盐财经·2026-01-29 10:30Core Viewpoint - The price of Moutai's Feitian continues to rise, with the 25-year Feitian scattered bottle price returning to the 1600 yuan mark, driven by seasonal demand and the company's policy interventions to stabilize prices [1][2][4]. Price Trends - As of January 28, 2026, the wholesale prices for various Moutai products have increased, with the 26-year Feitian original box priced at 1590 yuan (up 35 yuan), and the scattered bottle at 1570 yuan (up 20 yuan) [2]. - The 25-year Feitian original box is now at 1600 yuan (up 35 yuan), while the scattered bottle is at 1580 yuan (up 20 yuan) [2]. - The 24-year and 23-year Feitian products also saw price increases, indicating a general upward trend in Moutai pricing [2]. Market Dynamics - The price increase is attributed to Moutai's proactive measures to control supply and stabilize prices, alongside heightened demand during the festive season [4]. - There is a notable shortage of the Moutai horse (马茅) product, which has seen a price increase of 400 yuan over three days due to market speculation following a packaging error [3]. - Retail prices for Feitian Moutai have risen to around 1700 yuan per bottle, with significant sales volumes reported by distributors [3]. Consumer Behavior - Distributors indicate that demand is high due to the upcoming holiday season, with some products already in short supply [3]. - Consumers are advised to purchase promptly due to anticipated further price increases as the holiday approaches [3]. Stock Market Performance - Despite the rising prices of Moutai products, the stock price of Kweichow Moutai (600519.SH) has been underperforming, with a decline of 3.88% year-to-date and a notable drop of over 6% during a nine-day losing streak [5][7]. - Analysts suggest that the white liquor industry may stabilize and recover, with potential opportunities for bottom-fishing in the market [6].