SERES(SH:601127) 晚点Auto·2026-01-29 14:51Core Viewpoint - The achievement of 1 million vehicles by the AITO brand marks a significant milestone in the new car manufacturing model, showcasing a shift from exploration to large-scale implementation [2][3]. Group 1: Milestone Achievement - AITO reached the milestone of 1 million vehicles in just 46 months, setting multiple industry records, compared to Tesla's approximately 12 years [3]. - The average price of AITO vehicles exceeds 400,000 yuan, indicating a clear focus on the high-end market [3]. Group 2: Cross-Industry Collaboration - The collaboration between Seres and Huawei began in 2021, with Seres handling vehicle development and manufacturing while Huawei provided smart cockpit and driving assistance systems [4]. - This partnership has deepened over time, demonstrating that cross-industry collaboration can lead to rapid achievements, as emphasized by Seres' chairman Zhang Xinghai [4]. Group 3: User-Centric Approach - AITO's success is attributed to its user-centric approach, with a focus on serving customers and integrating their feedback into product development [4][6]. - Zhang Xinghai's frequent face-to-face interactions with users have allowed the company to gather valuable insights, which are directly incorporated into product iterations [6][8]. Group 4: Brand Development and Market Position - AITO has achieved the highest Net Promoter Score (NPS) in the automotive industry for three consecutive times, reflecting strong user loyalty and brand confidence [9]. - The brand's NPS remains high even as it undergoes product updates, indicating a stable user base [9]. Group 5: Innovation and Future Goals - The shift towards electric vehicles has changed the luxury car landscape, with AITO leveraging its partnership with Huawei to enhance its software capabilities [11]. - AITO aims to deliver another 1 million vehicles in the next two years, showcasing its ambitious growth targets [15].