魏牌蓝山：标配四驱Max版销量占九成，客户看中空间和大电视

Core Viewpoint - The article discusses the sales performance and customer demographics of the new Wei brand SUV, the Blue Mountain Intelligent Upgrade Version, highlighting its market positioning and customer preferences. Sales Performance - The dealership has seen a decline in customer traffic, likely due to the new energy vehicle purchase tax being implemented, leading some customers to delay their purchases [2] - The dealership sold over 30 vehicles last month, with 5 units of the Blue Mountain sold, amidst confusion regarding commission structures due to the new model launch [4] - The average daily effective customer flow is 7-8 groups, with 3 out of every 10 groups specifically interested in the Blue Mountain [3] Customer Demographics - The primary customer base consists of males aged 30-50, often with larger families needing spacious SUVs that can accommodate 4-6 passengers [6] - A specific customer, Mr. Tan, delayed his purchase of the Blue Mountain due to anticipated price changes and subsidies, illustrating the cautious approach of potential buyers [7] Competitive Landscape - The Blue Mountain is compared with several competitors, including the Galaxy M9 and the Lynk & Co 900, with the latter being the most frequently compared model, accounting for 30% of comparisons [10] Configuration and Pricing - The most popular configuration is the Max version, with 9 out of 10 sales being this model due to its competitive pricing compared to higher configurations that offer minimal additional benefits [12] - The Max version has a guide price of 299,800 yuan, with total discounts amounting to 24,000 yuan, bringing the net price to 275,800 yuan [14] Financing Options - The most popular financing option is "5 years loan with 2 years interest-free," which offers low monthly payments and is well-received by customers [15] Customer Feedback and Maintenance - Currently, there are no significant complaints from customers, although some feel the vehicle's exterior design lacks a sense of grandeur [17] - Maintenance costs are reasonable, with the first two services included and subsequent services costing around 500 yuan [17] Promotional Activities - A promotional activity allows customers to place a small deposit of 2,000 yuan, which can offset 8,000 yuan of the final payment, providing an additional discount opportunity until January 31 [19][20]