苹果电话会全文实录：更个性化Siri今年上线，存储涨价+3nm产能紧张成Q2毛利压力

Core Insights - Apple reported its best quarter ever with revenue of $143.8 billion, a 16% year-over-year increase, and iPhone revenue reaching $85.3 billion, up 23% year-over-year [11][23][31] - The company expects double-digit revenue growth in the next quarter but warns of potential constraints from 3nm chip production and rising memory prices affecting supply and margins [3][7][37] - Apple announced a partnership with Google to develop the next generation of Apple Foundation Models, enhancing the personalization of Siri, marking a significant shift in its AI strategy [6][73] Revenue Performance - Total revenue for the first fiscal quarter of 2026 was $143.8 billion, with product revenue at $113.7 billion, driven primarily by strong iPhone sales [23][24] - iPhone revenue reached $85.3 billion, setting a new record and contributing significantly to overall growth [31][32] - Service revenue hit $30 billion, a 14% increase year-over-year, with strong performance across various markets [25][34] Regional Performance - The Greater China region saw a remarkable 38% year-over-year revenue growth, dispelling concerns about weak demand in the market [5][42] - Apple achieved record iPhone sales in China, with significant upgrades and conversions from Android users [5][44] Product Highlights - The iPhone 17 series was highlighted as the strongest and most popular product line, with a customer satisfaction rate of 99% in the U.S. [4][31] - Mac revenue was $8.4 billion, showing a decline of 7% year-over-year, while iPad revenue was $8.6 billion, up 6% [13][32] - Wearables, home, and accessories generated $11.5 billion, a slight decline of 2% due to supply constraints on AirPods Pro 3 [14][33] Supply Chain and Cost Challenges - Apple is currently in a supply catch-up mode due to unprecedented demand for the iPhone, with supply constraints expected to persist into the next quarter [5][7] - The company warned of rising memory prices impacting margins, although the overall gross margin for Q1 was 48.2%, exceeding guidance [26][29][37] Future Outlook - For the March quarter, Apple expects revenue growth of 13% to 16%, factoring in supply constraints and rising memory prices [37] - The company anticipates maintaining a gross margin of 48% to 49% despite challenges [37][80]