一边赚钱一边收割，苹果如何能在中国「两头通吃」？

Core Viewpoint - The article discusses the significant financial performance of Apple, particularly in its services segment, and highlights the ongoing controversy surrounding the "Apple Tax" in China, which remains unchanged despite global regulatory pressures [6][11][19]. Financial Performance - Apple reported its Q1 FY2026 earnings, achieving record highs in several key financial metrics, with services revenue surpassing $30 billion for the first time, reaching $30.01 billion, a year-over-year increase of approximately 14% [7]. - The Greater China region contributed significantly to this growth, with revenues reaching $25.53 billion, driven by a 38% increase in demand for the iPhone 17, accounting for 17.7% of Apple's total revenue [8][11]. Services Revenue Growth - The services segment has shown consistent growth, with revenue figures from 2015 to 2026 indicating a strong upward trend, particularly in the Greater China region, which is crucial for Apple's service revenue [8]. - The gross margin for the services business is approximately 77%, significantly higher than Apple's overall gross margin of 46%, indicating a highly profitable segment [11]. "Apple Tax" Controversy - The "Apple Tax" refers to the commission Apple charges developers on its App Store, which is notably higher in China compared to other regions, with estimates suggesting it accounts for 10% of total revenue in China versus 8.8% in the U.S. and 4.6% in Europe [13]. - Analysts have indicated that any significant changes to the "Apple Tax" could impact Apple's earnings per share (EPS) by 2% to 6%, highlighting the sensitivity of Apple's profit margins to regulatory changes [16]. Regulatory Environment - Despite global movements to challenge the "Apple Tax," including court rulings in the U.S. and legislative actions in Europe and Australia, the policy remains firmly in place in China, with no signs of change [19][20]. - The article notes that consumer awareness and advocacy against the "Apple Tax" are growing in China, with recent complaints filed against Apple for its pricing practices and market dominance [26][27]. Future Implications - The article suggests that the ongoing regulatory scrutiny and consumer pushback could lead to significant changes in Apple's business model in China, potentially reshaping the digital market landscape [30][31]. - A more transparent and competitive market environment could enhance China's digital economy's adaptability and innovation, presenting both opportunities and challenges for major companies like Apple [31][32].