Hisense V.T.(SH:600060) 光大证券研究·2026-02-04 23:06Core Viewpoint - The article emphasizes Hisense's commitment to technology-driven growth and global expansion, positioning itself as a leading provider of display solutions with a focus on large-screen, high-end, and intelligent products [4][5]. Group 1: Company Overview - Hisense is a world-class display solution provider, focusing on "multi-scenario large display" and covering home, commercial, and automotive applications [4]. - The company has a comprehensive layout in LCD, laser display, and LED technologies, making it the only domestic enterprise with such a broad scope [4]. - Projected revenue for 2024 is 58.5 billion yuan, with a net profit of 2.2 billion yuan [4]. Group 2: Market Position in China - In the first half of 2025, Hisense's online and offline retail market shares in China reached 24.1% and 29.6%, respectively, showing significant growth since 2019 [5]. - The launch of the Vidda brand in April 2019 targeted younger consumers with high-quality, cost-effective products, achieving an online retail market share of 11% by 2024 [5]. - Hisense leads the high-end market, with Mini LED TV sales growing at a CAGR of 310% from 2021 to 2024, maintaining a 73% share in the high-end price segment [5]. Group 3: Global Expansion Strategy - Hisense's international strategy, initiated in 2006, has led to overseas revenue growth from 5.8 billion yuan in 2013 to 28 billion yuan in 2024, accounting for 48% of total revenue [6]. - The global market share for Hisense TVs increased from 8.0% in 2020 to 14.9% in the first half of 2025, with a target to become the world's leading TV brand [6][7]. Group 4: Corporate Reforms and Incentives - The mixed-ownership reform in 2020 introduced strategic investors, enhancing operational flexibility and efficiency [8]. - Hisense has implemented two employee incentive plans since 2021, with the 2024 plan involving over 400 employees, aligning shareholder interests with corporate value [8].