燃油车“霸主”杀入增程市场！大电池平权时代来临？

Core Viewpoint - 2025 marks a significant turning point for electric vehicles in China, with the penetration rate of new energy vehicles expected to reach 54% in the passenger car market, indicating a shift in consumer preference away from traditional fuel vehicles [2][3][4]. Group 1: Market Performance - In 2025, Geely's "China Star" brand achieved sales exceeding 1.21 million units, maintaining its position as the top-selling fuel vehicle brand in China for nine consecutive years [7][10]. - In January 2026, Geely continued its strong performance with sales of 270,200 units, again leading among Chinese brands [9]. Group 2: Entry into New Energy Market - Geely's "China Star" is set to enter the new energy market with a new model featuring an extended range power system, moving away from traditional fuel power [11][14]. - The new model is expected to have a pure electric range of 375 km and a comprehensive range of 1,525 km, indicating a significant advancement in battery technology and efficiency [20][47]. Group 3: Battery Capacity and User Demand - The rise of extended range vehicles is characterized by a "arms race" in battery capacity, with current models featuring capacities comparable to small pure electric vehicles [23][26]. - User demand has shifted towards longer electric ranges, with many consumers now preferring to charge rather than refuel, leading to increased expectations for battery performance [28][33]. Group 4: Competitive Pricing Strategy - The pricing of extended range vehicles remains a critical factor, as larger battery capacities increase production costs, which can limit market accessibility [55][61]. - Geely aims to position the "China Star" in the 100,000 to 200,000 yuan price range, leveraging its competitive advantages to attract a broader customer base [64][70]. Group 5: Future Outlook - Geely's established reputation in the fuel vehicle market and its modular vehicle architecture provide a strong foundation for success in the extended range segment [66][68]. - If Geely can effectively price its new extended range model, it has the potential to become a market leader, capitalizing on its existing customer base and addressing the growing demand for electric vehicles [72].