德系高管纷纷认错

Group 1 - German automakers are recognizing the need to adapt to the changing market demands, particularly in the context of the electric vehicle (EV) transition, which has previously led to a disconnect with Chinese consumer preferences [5][6] - Volkswagen Group CEO Oliver Blume admitted that the decision to make the second-generation Macan fully electric was a mistake, which contributed to a decline in sales in the Chinese market [5] - BMW acknowledged that charging for seat heating was an unreasonable decision, reflecting a broader trend of misjudgments in the EV business model among German automakers [6][8] Group 2 - BMW's subscription model for seat heating, which was introduced during the pandemic, faced backlash from consumers who felt it infringed on their ownership rights, leading to a revision of their charging strategy [12][14] - Audi's decision to implement a "single and double number" naming strategy for vehicles was reversed due to negative feedback, as it confused consumers regarding vehicle classifications [18][20] - Volkswagen's shift to a fully touch-based interface was criticized for harming user experience, prompting a return to physical buttons for essential functions in future models [26][30]