新款理想L9亮相，李想需要复制四年前的那场胜利

Core Viewpoint - The new Li Auto L9 is positioned as a crucial model for the company, aiming to reverse its recent sales decline and enhance brand perception through advanced technology and user experience [5][12][19]. Group 1: Company Performance and Challenges - Li Auto's previous model, the original L9, was a significant success, helping the company recover from earlier struggles [5][6]. - In 2022, Li Auto faced a 19% year-on-year decline in vehicle deliveries, with January 2023 showing a further 7.5% drop in deliveries compared to the previous year [9][12]. - The delay in the delivery of the Li Auto i6, a key electric model, has raised concerns among potential buyers and employees about the company's strategic direction [9][11]. Group 2: New Li Auto L9's Role and Expectations - The new Li Auto L9 is expected to play a pivotal role in revitalizing the company's sales and financial performance, with the potential to generate significant revenue if well-received [12][19]. - The L9 Livis version, priced at 559,800 yuan, aims to elevate the brand's positioning and facilitate acceptance of future models in the L series [12][19]. - The success of the new L9 is also tied to the company's broader strategy of integrating AI into its vehicles, with the CEO emphasizing that the ultimate form of a car is a robot [13][14]. Group 3: Market Positioning and Competitive Landscape - The pricing strategy for the new L9 is not expected to be the primary factor for success, as the target consumers are likely not price-sensitive but rather focused on features like social connectivity and smart technology [19]. - The original L9 was recognized for filling a market gap for family-oriented SUVs, and the new model aims to replicate this success through innovative technology [21][22]. - The CEO has highlighted unique features of the L9 Livis, claiming it will provide a distinct user experience by recognizing and actively serving users [23].