吉利星瑞：进店六成客户全看它，同城店多便宜500块就跑单

Sales Performance - The local dealership sold a total of 76 vehicles last month, with 48 units being the Starry model, indicating strong demand [2] - The most popular configuration is the 1.5T Kunlun version, accounting for 60% of the inventory, while the colors black and white make up 60% and 40% of sales respectively [2][18] Customer Demographics - The Starry model attracts a diverse customer base, ranging from retirees to young graduates, with a balanced gender ratio of approximately 64% male to 36% female [4] - A notable customer, a young teacher, chose the Starry after comparing it with competitors, highlighting the importance of practical features over aesthetics [4][6] Competitive Landscape - The main competitors identified include Chery Arrizo 8, Toyota Corolla, Nissan Sylphy, and Volkswagen Sagitar, with the Arrizo 8 being the most frequently compared model [7][8] - Customers who did not purchase the Starry cited reasons such as distrust in domestic brands, preference for Chery's engine technology, and competitive pricing from other dealerships [8] Customer Preferences - Customers who ultimately chose the Starry highlighted four key factors: high aesthetic appeal, positive test drive feedback, reasonable configuration, and attractive trade-in policies [12][13] - The most popular purchase method is the 1.5T Kunlun version, with 70% of sales, while the 2.0T top version struggles due to its high price [18] Pricing and Discounts - The Starry model has seen significant price reductions, with discounts increasing from 7,000 to 11,000-13,000 in a short period [15] - A detailed budget for financing the Starry model shows a final price of approximately ¥96,700 after discounts, with monthly payments around ¥1,875 [17] Customer Feedback and Maintenance - Common customer complaints include software issues with the central control system, limited software availability, and noise levels at high speeds [20] - Maintenance costs are relatively low, with regular servicing estimated at around ¥600 per visit, and the purchase includes three years of free maintenance [22] Trade-in and Subsidy Policies - The company offers a trade-in subsidy of ¥20,000 for its own brand and ¥14,000 for other brands, with specific rules regarding eligibility [23] - Special subsidies are available for certain professions, including teachers and military personnel, providing an additional incentive for purchasing [23]