Core Viewpoint - The article highlights the rising popularity of Ninebot electric scooters among young consumers, emphasizing their unique approach to building brand loyalty through user experience and sustainable business practices [1][2]. Group 1: Sales Performance - Ninebot's sales have seen a significant increase, particularly in Guangdong, where there was over a 30% year-on-year growth despite an overall industry decline [1]. - The overall sales share of smart electric motorcycles has risen to over 80% in cities without motorcycle restrictions [1]. Group 2: User Experience - Users prefer Ninebot due to its performance and experience, which includes smart interactions, safety designs, standardized service in stores, and nationwide after-sales support [4][5]. - The consistent service quality across different regions contributes to a strong brand loyalty, transforming initial trials into long-term commitment [7][8]. Group 3: Store Expansion Strategy - Since 2021, Ninebot has adopted a strategy focused on achieving a 20% market share as a benchmark for store openings, avoiding blind expansion [10][12]. - The company ensures that if the local market share exceeds 20%, no new stores will be opened unless existing ones fail to meet service standards, thus maintaining a balance between availability and quality [12][13]. Group 4: Data-Driven Decision Making - Ninebot's store layout is based on data regarding user density, purchasing power, and service radius, allowing for tailored strategies in different city tiers [17][18]. - The company encourages existing dealers to expand their operations, rewarding those who increase their store size significantly with additional brand resources and support [18][19]. Group 5: Sustainable Business Model - Ninebot's approach focuses on building a healthy and sustainable local service ecosystem, prioritizing user value and partner success over short-term gains [19][20].
用户非九号不买，店主抢着开九号店：这门“好生意”做对了什么？