股价不断攀升！业绩超预期！麦当劳四季度美国营收增速创两年新高！超值套餐重塑性价比优势

Core Viewpoint - McDonald's has achieved its fastest sales growth in over two years in the U.S. during the fourth quarter, driven by value meals appealing to cost-conscious consumers [2] Group 1: Financial Performance - In Q4, McDonald's revenue reached $7 billion, a 9.5% year-over-year increase, exceeding expectations by $160 million [2] - Adjusted earnings per share were $3.12, surpassing forecasts by $0.07 [2] - Comparable sales at existing U.S. restaurants grew by 6.8% compared to the same period last year, marking the highest growth rate in 2023 [2] - The company's adjusted profit also exceeded average expectations, with comparable sales in its two international segments also outperforming forecasts [2] Group 2: Expansion and Strategy - McDonald's aims to achieve a global target of 50,000 restaurants by the end of 2027, with an accelerating pace of new openings [3] - The company is focused on re-establishing its position as an affordable dining option in the wake of rising prices post-pandemic, with Q4 performance indicating success in this strategy [3] - CEO Chris Kempczinski noted that the focus on affordability has improved customer traffic in Q4, aided by successful marketing campaigns [3] Group 3: Product Performance and Market Share - The Grinch meal performed exceptionally well, contributing to what the company described as the highest sales day in its history [4] - McDonald's gained market share among low-income consumers in December, with momentum from value meals continuing into January [4] - The company plans to introduce new beverages this year following a pilot of a small drink concept called CosMc's [4] Group 4: Competitive Landscape - Despite challenges, McDonald's is gaining market share as consumers adjust their spending habits due to rising costs [5] - Competitor Yum Brands reported better-than-expected sales, largely driven by Taco Bell's strong performance with its low-priced menu items [5] - Chipotle Mexican Grill indicated strong performance in early 2026, although it provided a pessimistic outlook for the full year due to disruptions from a winter storm [5]