麦当劳Q4营收激增，美国同店销售额跳涨6.8%，低价策略吸引“拮据”消费者

Core Viewpoint - McDonald's fourth-quarter revenue reached $7.01 billion, exceeding analyst expectations of $6.83 billion, driven by promotional strategies that attracted budget-conscious consumers [1][3] Financial Performance - The adjusted earnings per share (EPS) for the fourth quarter was $3.12, surpassing the expected $3.04 [3] - Comparable store sales increased by 5.7% year-over-year, exceeding the market expectation of 5.1%, with U.S. same-store sales jumping 6.8%, marking the fastest growth in over two years [5][13] - Total revenue for the year was $26.885 billion, reflecting a 4% year-over-year increase [19] - Operating income for the year was $12.393 billion, up 6% year-over-year [19] - Net income for the year was $8.563 billion, a 4% increase year-over-year [19] Promotional Strategies - The successful reintroduction of the popular Monopoly game and the launch of a "The Grinch" themed meal contributed to record single-day sales [6] - The focus on affordability has improved customer traffic and spending, as highlighted by CEO Chris Kempczinski [15] Market Context - Economic uncertainty has led U.S. consumers to prioritize affordability, impacting spending behavior across the food and household goods sectors [9][15] - McDonald's performance stands out in a fast-food industry experiencing overall slowdown, with competitors like Chipotle and Yum Brands facing challenges [12] International Performance - International operations recorded a 5.2% comparable sales growth, with positive growth across nearly all markets, particularly in the UK, Germany, and Australia [16] - The international development franchise market grew by 4.5%, with Japan leading the performance [16] Cash Flow and Shareholder Returns - The company reported strong cash flow, with operating cash flow reaching $10.551 billion, significantly up from $9.447 billion the previous year [18] - Free cash flow was $7.186 billion, an increase from $6.672 billion in 2024, supporting shareholder returns and strategic investments [18] Digital Strategy and Customer Engagement - The loyalty program saw significant growth, with system sales reaching nearly $37 billion, a 20% increase year-over-year, and active users growing to nearly 210 million [22] - The digital transformation has enhanced customer engagement and provided valuable consumer data for targeted marketing [23]