Core Viewpoint - The article discusses the resignation of Duan Jianjun, the first local CEO of Mercedes-Benz China, marking a significant transition in the company's leadership and strategy as it shifts from a "golden era" to a "digital transformation era" in the Chinese market [4][5][11]. Leadership Transition - Duan Jianjun resigned for personal reasons, effective February 14, 2026, and will serve as a strategic advisor until April 30, 2026 [4][5]. - Daniel Lescow, the current Sales Executive Vice President, will take over as President and CEO of the sales company starting March 1, 2026 [4]. - Zhang Mingxia, the Global Chief Marketing Officer of the smart brand, will become the Sales Executive Vice President of the sales company from April 1, 2026 [5]. Duan Jianjun's Contributions - Duan Jianjun has over 30 years of experience in the automotive industry, witnessing the evolution of the Chinese market [8][11]. - He played a crucial role in establishing Mercedes-Benz as the leading luxury brand in China, integrating Confucian values into brand communication [11]. - Under his leadership, the company achieved record sales and enhanced its brand image, moving away from a cold perception to a more culturally resonant identity [11]. Challenges Ahead - The departure of Duan Jianjun presents challenges for Mercedes-Benz in maintaining its competitive edge in a market with high penetration of new energy vehicles and strong local brands [12]. - The company must navigate the complexities of digital transformation while ensuring profitability for dealers and brand premium [11][12]. - The industry anticipates that Duan Jianjun may transition to a local high-end automotive company, indicating a new chapter in his career [12].
段建军离开奔驰，一个本土化黄金时代的谢幕