【华创医药】通策医疗（600763）公司深度研究报告：沉舟侧畔千帆过，口腔医疗服务龙头再起航

Core Viewpoint - The article discusses the transformation of Tongce Medical, a leading player in the dental healthcare sector, as it shifts from a high-price, high-margin consumer upgrade model to a more efficient, scalable, and inclusive quality medical paradigm after enduring significant market pressures [2]. Industry Changes - Consumer demand in the dental industry has become more segmented and rational, with a trend towards selecting higher cost-performance products and services, particularly evident in the invisible orthodontics sector where prices have consistently decreased over the past three years [3]. - The collective procurement mechanism has led to a rapid decline in dental implant prices, making the mid-to-low-end market a competitive battleground. This price drop has significantly improved the accessibility of dental services and stimulated growth in the mid-to-low-end market [3]. Company Growth Strategy - Tongce Medical is restructuring its production relationships through a departmental reform that breaks traditional localized management, establishing a vertical organizational system based on specialized capabilities and digital systems for comprehensive scheduling, laying the groundwork for platform transformation and operational efficiency [4]. - The company is developing a market grid system that covers approximately 30 million consumers, reaching nearly 50% of the provincial population. The introduction of mid-to-low-end products in its implant and orthodontic businesses is expected to unleash growth potential, benefiting from an expanding customer base and business synergy [4]. - The integration of an AI platform as a central infrastructure is enhancing operational, clinical, and service upgrades by embedding AI deeply into the entire treatment process [4]. Investment Outlook - The company is expected to maintain its advantages in the mid-to-high-end market while penetrating the low-price market. Adjustments to the net profit forecasts for 2025-2027 indicate growth rates of xx%, xx%, and xx%, respectively. The current stock price corresponds to PE ratios of xx, xx, and xx for the same years. Given the strengthening brand power and strategic transformation, the company is anticipated to achieve clear and rapid growth, warranting a higher valuation level [5].