理想面向中文母语者新使命是Be Proactive, Change the World
LI AUTOLI AUTO(US:LI) 理想TOP2·2026-02-25 12:33

Core Viewpoint - The company aims to redefine its mission and vision for the next decade, emphasizing a proactive approach to change the world through advanced technology and intelligent solutions [1][3]. Group 1: Mission and Vision - The mission of the company is articulated as "Be Proactive, Change the World," indicating a commitment to innovation and global leadership in embodied intelligence [2][3][12]. - The vision is to become a global leader in embodied intelligence, moving beyond merely creating mobile homes to giving life to vehicles and homes [1][3]. Group 2: Values and Customer Focus - The company's values remain focused on exceeding customer needs and creating products and services that instill pride [1]. - Key principles include addressing critical customer issues, generating high-frequency user value, and improving customer cost and efficiency [1]. Group 3: Brand Messaging Evolution - The company has shifted its branding message from "creating mobile homes" to a more ambitious vision, reflecting a deeper commitment to innovation and customer engagement [16]. - As of February 25, 2026, the previous messaging of "creating mobile homes" is still present in some official communications, indicating a transitional phase in brand messaging [17].

理想面向中文母语者新使命是Be Proactive, Change the World - Reportify